Most video production companies do not invest in business and marketing education. They drop money on gear in a heartbeat. There’s never any hesitation to justify the ‘business need’ to have the latest gear.
If you invest in yourself to get better at sales, marketing and business, you win.
Yet, in most cases, it the leap of faith can have a huge ROI for you and your business.
In this episode, we’ll be looking into the power of investing in business education. Our guest is serial entrepreneur Charley Valher from Valher Media.
Charley was the very first guest on this show, and it’s great to have him back. He is a firm believer in the value and ROI of attending business events. He has invested over $150k in business education so puts his money where his mouth is.
We’ll discuss the benefits of spending time with other business owners. Getting valuable advice and professional coaching. And the relationships you form when hanging out with other business owners.
Here’s what you’ll learn from the episode:
- Getting the opportunity to form relationships with people that you meet at events
- Why it’s worth investing money in business and marketing events
- The connection and support that a business community can give you
- Getting access to a safe space to talk about business success, risks, and downsides to people who understand and are in the same boat
- The afterburner effect and how you can bounce back from a slump
- Being committed vs. being interested
- Essential tips on how to get the most out of events
- Allow yourself to grow by recognising biases and taking in new perspectives
About Charley Valher
Charley Valher is a business owner and educator. He is the Chief Podcast Officer at Valher Media, where he helps clients improve and grow their show. He is also the co-founder of Outsourcing Angel, assisting clients with their growth through virtual employees. Charley is known for his approach to business, creating time and leverage to scale. His expertise includes building systems and processes for companies, virtual assistants and teams, podcasting, and joint ventures, among others.